Notes on reputation.
Short, practical notes on positioning, proof, camera and the weekly loop.
The dinner test for your positioning
If a friend cannot repeat what you do after dinner, your positioning is not done yet.
Read the articleSee yourself the way the market does
You already have a personal brand. The market wrote a first draft of you while you were busy working. Here is how to read it.
Read the articleHow to build a small museum of receipts
Adjectives are cheap. Receipts are what skeptics believe. Here is how to collect them.
Read the articleOne name, one spine: align every room
Your profile, site, About page and banner should all tell the same story. Here is how to align them.
Read the articleSay it out loud on camera, then let a receipt be the hero
A sentence you have only typed is not finished. How to record your positioning once, without irony.
Read the articleHow I run a one-person company with an AI bridge crew
Five AI crew members and one rule: nothing goes out without my approval. Here is how the crew works.
Read the articleThe weekly newsletter
One idea. One exercise. Every week.
A weekly playbook for founders and executives building a personal brand that wins clients.
Not ready to apply? Start with the 12-Step Plan.
The twelve steps from Fail To Brand Plan To Fail, as a plan you can run this month. Sent by email.
Ready to be known for the right thing?
Tell me where you are headed. If it is a fit, we book a strategy call.